The training of salespeople thanks to Social learning, is it a good idea? Indeed, social learning training can help salespeople to strengthen their skills or to fight against demotivation or your sales forces in the retail industry, to achieve their performance goals.
Customer buying habits are changing rapidly, especially in BtoB. Today, it is estimated that a buyer who contacts a supplier has already completed 57% of their buying journey! Sales representatives must therefore be able to adapt quickly, to look for customers and prospects and to show mutual support to improve brand image and instill trust in customers. This is where social learning comes in to complement the training of salespeople.
What is social learning?
The Social learning is a transfer of knowledge within employees, each one learns from the other. It changes the way people learn and is generally a success factor in organizations.
It allows value the collaborator, who finds himself in the position of learner and teacher, which is a great added value for him. With this method of transmitting knowledge, it is possible for a learner who has not entered all the information from the training to go and ask for a certain number of clarifications from his colleagues.
For the person looking for information, this process allows him to better understand the training in its entirety and to integrate new data more easily, while for the collaborator who is in the position of the one who understood, the fact of reformulating the words allows him to integrate the concepts even better.
The different forms of social learning training for salespeople
A third of knowledge is achieved through informal interactions. The Social learning So constitutes an important source of training and exchanges of experience. For salespeople, the advantages are:
- The development of skills through the experiences and knowledge of others, thus promoting synchronized progress.
- For salespeople, the possibility of having a personal training environment in direct connection with his profession.
- La establishment of specialized groups: new collaborators can turn to a specific group according to the needs expressed.
- La diversification sources of knowledge.
Helping salespeople reach their goals through training
Social learning appeals to organizations that want to motivate salespeople through training programs in facilitating exchanges and imbuing employees with new knowledge.
One of the most effective levers for training salespeople remains Gamification. It will take the form of rankings, real or virtual rewards that are unlocked after a successful challenge or the creation of a virtual profile that reveals the skills and soft skills of employees who will then do everything they can to improve them. Learners will thus be awarded points and will be able to unlock levels for each success or for each achievement of the objectives. These goals may be, for example, to successfully complete a negotiation challenge launched by a colleague or to have achieved a minimum turnover over the month.
The concept of Gamification makes the training of salespeople more fun in a sector that is often punctuated by periods of stress. According to a professor of psychiatry at the University of California, people who think of their profession as a game are more successful because they are more creative and take on challenges better!
