Social learning, by promoting interactions and collaborative learning, allows your field teams to share their experiences and develop their skills on an ongoing basis, thus strengthening their operational efficiency.
Particularly suited to field teams who are often on the move, the Social learning is a widely used, effective and appreciated tool for the training of salespeople.
E-learning solutions are constantly evolving and now include numerous functionalities. These distance learning tools are increasingly popular and used by many schools or companies that want to distribute their courses easily and to a large number of learners.
Among the components of e-learning, we find social learning which, thanks to its collaborative dimension, promotes team learning, especially remotely and over short sessions. A training format perfectly adapted to field teams, making it possible to break the isolation of the learner and make him active in the learning process.
What is social learning?
Social learning refers to a learning method that focuses on interactions between different members of a group. Numerous studies have shown that social learning is more effective than other learning methods because each member of the group is both a learner and a trainer.
If learning is “simpler” thanks to social learning, it is because interactions between individuals allow explanations and clarifications to be obtained. In this way, any member of the group can contribute to the resolution of a problem.
Finally, social learning promotes teamwork by involving and engaging each member of the group. Being based on mutual aid, this learning method based on mutual aid promotes the development of a sense of belonging to the group and plays a key role in the motivation and involvement of employees. Synergy between individuals thus makes it possible to improve the overall performance of the group and to facilitate learning.
So why use this training format for field teams?
Social learning to train field teams
While numerous tools exist for designing course modules and integrating a wide variety of learning material formats, the problem of learner loneliness is still present.
Having quality teaching materials is no longer enough, it is necessary to take into account the collaborative dimension which plays a very important role in the training process. Indeed, pedagogy is much more effective when it involves and stimulates the learner than when the learner is passive. Social learning makes it possible to reintroduce the learner into the learning process by “breaking” the dehumanized side of distance learning. A format that is very popular with field teams.
What are the key functionalities for training field teams?
Social features essential for the training of field teams
Today, most of e-learning solutions have collaborative features and tools that allow salespeople to interact with the trainer or with other members of the field team.
Sales teams can thus take advantage of quiet moments (between two appointments, during a trip) to discuss products, sales concepts or best practices with the trainer or other members of the field team. The training is thus integrated into the rhythm of the field teams and the daily tasks of each person.. Thus it can be considered as a regular and continuous activity.
Finally, embedded social tools can considerably extend the training experience and strengthen team spirit and collaboration within the field team.
