An LMS (Learning Management System) makes it possible to centralize and effectively deploy training courses, thus ensuring a continuous increase in skills of your teams in direct contact with customers. This approach guarantees a perfect control of products and services, meeting growing customer expectations and strengthening the overall performance of the company.
Teams in direct contact with customers must be constantly trained. They are a reflection of the company's image and therefore require particular attention when it comes to their training in customer relationships. So the performance of your employees and your company is therefore based on the training of your customer teams.!
And if you don't yet know the LMS Also called Learning Management System, now is the time to learn about the benefits of training your customer teams with this article.
A look back at the use cases of the LMS for training your customer teams.
LMS use case 1: Meeting new customer requirements
One LMS is an online training management platform that makes it possible to deploy and centralize information in a very simple and fast way. It thus facilitates the development of teams' skills.
Nowadays, customers are more and more demanding and are used to having ever shorter response times. Despite the fact that with the Internet all information is easily found, as soon as a request is a little more complex they will only be able to turn to an advisor. Teams must therefore have a perfect command of sales techniques, brand products and services and their characteristics to avoid disappointing the consumer.
To do this, they must be at the forefront of the new requirements of customers and business components. The LMS allows constant training of your customer teams. Content can be accessed anywhere and anytime. It is therefore not necessary to set aside time for this and learners can more easily come back to concepts as soon as they want.
Don't forget:
- Remember to update your training courses according to new products/new customer needs
- Train your new hires in contact with customers as soon as they arrive. You can also assign him a tutor who is an expert in this field to facilitate the development of skills.
- To acquire competent employees, you must not only train them, but also motivate them to train.
LMS use case 2: Improving customer relationships
Despite the increasing progress of new technologies, human contact and customer relationships remain paramount. As said above, the LMS platform is a tool that allows your teams to increase their skills easily. By following customer relationship training via the platform, they will have the right reflexes to adapt their behavior and create an ever more personalized consumer experience.
It is possible to make the training experience of your teams more fun and therefore more effective by setting up microlearning on the platform or by gamifying the modules with quizzes, battles, etc.
Advisors play an important role in promoting your brand. Training them in reception, after-sales service or the sales method can only be a plus for your company, its brand image and its sales.
Don't forget:
- By gamifying your training content you make it more fun for your learners. This will make it easier for them to get involved and acquire new skills and interpersonal skills.
- Customer teams are a reflection of your brand image: training them will only be a plus for your business.
LMS use case 3: training your customer teams as a motivator
The last use case of the LMS for training your customer teams is to improve the motivation of your teams.
The training platform encourages users to acquire new skills or to develop skills already acquired previously.. They are actors in their professional development.
By offering training adapted to the realities of the field, you not only improve the employability of your teams but also their satisfaction and motivation. An employee will more easily stay in a company offering him training to improve. You will be perceived as a modern company, concerned about the well-being of its employees. The collaborator will therefore be more involved in his missions!
Don't forget:
- Before offering learning paths, find out about the realities on the ground to be as close as possible to employee expectations.
- Offering training to your employees is giving your company a better chance of achieving a better score and keeping its talents.
What to remember from customer team training
- The LMS allows constant training of your customer teams thanks to its ATAWADAC aspect.
- Thanks to the LMS, your teams will be at the forefront of their customers' expectations and they will be actors in their skills development.
- Gamification can be a motivator for learners.
- By offering training to your customer teams, you increase the employability of your teams and guarantee their future in the company.
