Becoming a learning company: the Mobile Learning challenge at Promod

“For the resumption of post-Covid activity, we published capsules on the subject and we were quite surprised to see that more than 1,200 people made the capsules just after they were published. For us it is a real criterion for success. "”

The challenge

At Promod, in-store training was based on a system “homemade”, co-built with business experts. Targeted content, designed to meet the concrete needs of field teams who report directly from stores. To disseminate them, the group relied on a network of referents: store managers, experts on a subject, who acted as training relays throughout the country.

But despite this great energy, the mechanics were running out of steam. Too much scattered content, no suitable tool to centralize them, little visibility on the real impact of training... and a real headache to follow who had been trained, when, how, and with what results. Not to mention that the organization was largely based on face-to-face — effective, but quickly expensive and not very agile when you manage 300 stores and 1400 employees.

So the question was: how to transform Promod into a truly learning company, capable of training better, faster... and at the right time?

The objective was not to reinvent everything, but to reinforce what already existed. Capitalize on the content already created, continue to involve business experts, while relying on a tool capable of:

➡️ Centralize and structure training content.
➡️ Deliver the right content to the right people quickly and easily.
➡️ Monitor learner engagement, progress, and satisfaction.
➡️ Create bridges between headquarters and stores.
➡️ Offer an intuitive, engaging experience that is adapted to the field.

The deployment of Beedeez

After a year of research, Promod chose Beedeez to take its field training to the next level.

Why Beedeez? Because our solution ticks all the boxes to meet the challenges of a network of stores like Promod:

✔️ An intuitive application accessible on iPad directly in store.
✔️ Gamified content to maximize team engagement.
✔️ Memory features to permanently anchor field knowledge.
✔️ An ultra-simple authoring tool to create, adapt and distribute the right content, at the right time.
✔️ The possibility of integrating existing content... and even external resources.
✔️ Tailor-made CS support, at each stage of the project.

And above all: an approach designed to complement the face-to-face experience — not replace it. Thanks to Beedeez, employees can come back to the key points of a session, at their own pace, when they need to. From day one, each learner has their own account, ready to start their onboarding journey.

The results

With Beedeez, Promod has launched a new training dynamic: more agile, more engaging, more connected to the field.

Results? Better trained employees, controlled training costs and measured results. And this, even during a period of confinement.

As a result, a well-thought-out training project, a committed team and tools adapted to the realities of the field, are the key to a (truly) learning company.

Thanks to the collaboration between Promod and Beedeez, more than 2,000 employees have been trained, 31,157 capsules have been completed and a completion rate of 93%, enough to break records!