Areas reinvents its digital onboarding to train better and faster

The challenge

At Areas, training is more than essential when recruiting temporary and temporary workers for one-off assignments. Different profiles, varied missions, time constraints... It is not easy to train so many field employees in such a short time.

However, this is the challenge that Areas took up during the Paris Motor Show in 2018: to train 300 temporary employees before taking up a job, out of the 25 catering points present.

In this context, it is impossible to consider face-to-face training. Dedicated locations, more than 30 training sessions, around thirty trainers mobilized. Far too many resources and time for an almost immediate need for onboarding.

In addition, it was not simply a question of training them on professional actions, but also on broader themes such as: hygiene, safety, allergens, etc.

Areas' needs were therefore to:

➡️ Train more than 300 new recruits, in the field, on the move and in a short period of time.
➡️ Offer a comprehensive learning experience for newcomers while minimizing costs
➡️ Creating a widespread sense of belonging
➡️ Accelerate the company's overall onboarding process

The deployment of Beedeez

Areas decided to embark on the Beedeez adventure, and not in the easiest way!

The specialized training platform for the field was deployed and tested directly with 300 employees recruited for the event. They were directly invited to download the application on their mobile, to keep the training close at hand.

“We highlighted the comfort they could gain from having this application to be able to take up their position. It was a lot more comfortable.”

We were therefore able to meet the needs of Areas thanks to a solution designed for the field:

✔️ An application accessible everywhere and all the time, to train quickly and effectively... even in the field!
✔️ A rise in skills illustrated by a gamified and stimulating environment
✔️ For trainers: a simple and intuitive design. And instant control of the BO to facilitate the creation and distribution of content.

The results

After only a few days of launch, the results were already remarkable!

“For a minimal budget, we managed to reach 200 of the 300 contractors, and we are very satisfied.”

Areas had already created several capsules using the Beedeez authoring tool, courses added during the event to stay trained and informed, challenges launched between learners... And even a reward! (A gift box with driving courses for those who get the most points by completing the capsules — enough to motivate the troops)

In a few minutes a day, the learners were able to train directly while being in constant mobility, in a fun way, while respecting the level of requirement of traditional training.