Businesses generally offer training on their products or services to members of the sales force or sales team. This allows a better productivity, greater efficiency and better engagement of employees within the company, in particular with a solution of Mobile learning. But how do you deploy effective product training?
Step 1: Choosing the right timing
In order to deploy effective product training, it is necessary to deploy it on time. Not too early, not too late. Product training should be Just-In-Time. That is, shortly before the product was released. If the training comes out the same day the product is released, sales forces will not have time to appropriate and use the knowledge transmitted. Results:
- The sales arguments will not be well formulated by the sales forces;
- Sales of the product in question will not be maximum;
- Sales force morale will be affected.
Better trained and up to date with market developments thanks to Just-In-Time training, the sales team and sales forces thus maintain maximum productivity.
What action to put in place?
- Deploy training courses at the right time for better efficiency.
Step 2: Multiply the number of ambassadors
Most businesses essentially form their sales forces and their sales teams on their new products. Many businesses neglect to sufficiently inform other employees about the product. However, all employees are ambassadors of the brand and therefore of the product. So why neglect other employees? Product training allows other departments to:
- To increase the feeling of belonging to the company;
- To help employees better understand their role in the company, regardless of their department in the company.
Training all your employees on the products can only be beneficial. There is something for everyone! The financial service, for example, will be able to understand why the product is sold at this price. Customer service, for its part, will be able to inform and inform customers after the training. In this way, customer service will be improved.
Each department will receive the same information. However, sales forces need to have more detailed and technical training than other departments because they are in direct contact with customers..
What actions should be put in place?
- Train each employee on the products
- Adapt the training to the expectations of the various departments of the company.
Step 3: Use product training “tutorial” videos
Video is one of the best ways to make product training effective.. Did you know that 67% of Millenials say that when they watch a video, they are doing so for information purposes?
Video tutorials are increasingly being used by businesses as internal product training. Incorporated into your modules e-learning or mobile learning, it is a solution that allows learning that is both more effective and more dynamic. It facilitates understanding and avoids the retention of information. The training in the form of videos in Mobile learning allows your employees to train anywhere and from any device: telephone, tablet, computer. Having effective product video training also makes it possible to increase the autonomy of employees.
Small +: “Product” training videos in e-learning or mobile learning contribute to optimizing the training budget. For large groups that own several companies nationally or internationally, this makes it possible to offer the same quality of training to all employees.
What actions should be put in place?
- Create tutorial videos to make product training more effective
- Integrate video tutorial courses into e-learning training.
Step 4: Gamify the training
As seen before, the digitalization of product training makes it more effective. Gamification can be integrated into a mobile learning or e-learning process to enable better engagement of employees in product training.
The use of game mechanics also encourages the right to make mistakes.. Indeed, by making a mistake during the training, they will not reproduce it afterwards!
What actions should be put in place?
- Digitize training via mobile learning or e-learning
- Use gamification to make product training effective and improve engagement
- Encourage the right to make mistakes to avoid future mistakes.
What to remember
- Effective product training is Just-in-Time training: not too late or too early
- Deploying effective product training means, above all, increasing the number of ambassadors. Sales forces and salespeople should not be the only ones concerned with training.
- Create tutorial videos to make product training effective and more fun
- Using mobile learning, e-learning is a solution to apply training to all employees of a large group.
- Gamification can be a good tool for making product training effective.
