The Mobile Learning is THE new learning solution: fun, practical and effective. A training course in 5 minutes in top time!
Did you know: The mobile phone is the favorite electronic device of the French. According to a study by Tecmark, we consult it an average of 221 times a day. However, does your management still not believe in the effectiveness of Mobile Learning? Here are the arguments to convince them once and for all!
The telephone remains the favorite device of the French
As said before, the smartphone remains the favorite device of the French, far ahead of all other digital equipment. People aged 18-24 use their phones an average of 50 times a day. At work, in transport, for information or to learn, the uses are multiple. On average:
- 13.5% of French people spend less than 2 hours on their phone.
- 31.5% of French people spend between 2 and 4 hours on their phone.
- 35.4% of French people spend between 4 and 6 hours on their phone.
- 19.6% of French people spend more than 6 hours on their phone.
It is easier to learn on an interface that you already know and that you like. For 48% of sales forces, the smartphone would even be an additional motivator for learning. So why doubt the effectiveness of Mobile Learning?
However, if your management remains skeptical at the sight of these figures, do not hesitate to carry out an internal study to prove them.
What action to put in place?
- Conduct an internal study on technologies according to your employees.
Gamification of content for stronger engagement
Mobile Learning allows content to be gamified. This method makes it possible to offer varied content by mixing learning and the theme of the game.. This progression through a fun approach (videos, infographics, infographics, podcasts, quizzes, etc.) makes it possible to energize each learner. What could be better than a quiz or a questionnaire after each module to captivate the learner and make learning more fun? The icing on the cake, gamification makes it possible to:
- Monitor learners' progress;
- Measuring the effectiveness of Mobile Learning;
- Empowering learners: they are in control of their progress;
- Engage employees to get the best possible score. This last lever proves the effectiveness of Mobile Learning. Employees learn while being engaged and captivated by the game.
To convince your management of the effectiveness of Mobile Learning, nothing could be easier than showing Mobile Learning cases in other businesses with positive results. If other businesses are succeeding, why not your business?
What actions should be put in place?
- Use gamification to assess the effectiveness of Mobile Learning, for better learning and to monitor learners' progress.
- Show cases of companies that have used gamification in their Mobile learning and have had positive results.
More strengthened group cohesion
The arguments don't end there! Using Mobile Learning to train employees also offers a very strong social aspect. Strengthen group cohesion while maintaining a learning objective, by offering the opportunity for each collaborator to share their knowledge and learn from each other. This is also called the principle of User Generated Content, or in French, the creation of content by users. Everyone can benefit from the knowledge of others and vice versa. Regardless of the level, function and other learners, everyone evolves at their own pace, but with a common goal.
What actions should be put in place?
- Implement a principle of User Generated Content.
- Integrate team games into Mobile Learning to strengthen group cohesion.
Better memorization
Mobile Learning uses short formats, in microlearning, which allow The learner to adapt according to its needs. In addition, Mobile Learning responds to an ATAWADAC logic:
- Any Time: any time.
- Anywhere: any location.
- Any device: any tool.
- Any content: any content.
This logic promotes an increase in learners' skills, in particular in the context of companies whose operations are in permanent reconfiguration.. If necessary, the learner can, at any time, any place, draw on the concepts present in Mobile Learning and thus Countering the forgetting curve. No need to do the same training again. In 5 minutes in top time, the learner quickly finds information that he could have forgotten!
In addition, clearly identified and disseminated over time, knowledge will be retained more effectively. In particular, if it is accompanied by an experience that involves the learner.
What action to put in place?
- Implement the ATAWADAC principle for better memorization.
What to remember
The effectiveness of Mobile Learning lies in some advantages:
- The telephone is the favorite device of the French.
- The gamification of mobile learning allows for better learning.
- Mobile Learning makes it possible to strengthen group cohesion.
- It allows better memorization thanks to the ATAWADAC principle.
