As a mobile learning solution, Beedeez can be used in many cases: for a Onboarding, to improve the customer experience, to train field staff or to lead sales teams. Easy to apply and use, Beedeez allows better memorization and better engagement of learners.. But how do you manage a sales team with Beedeez?
Step 1: Provide Just-In-Time training
The Mobile learning is one of the many solutions for leading a sales team. This form of learning makes it possible to train all teams without having all the constraints of physical training (organizational complexity and cost). Sales teams are in particular the teams that need to be trained as regularly as possible. Between new products, new sales techniques and procedures or even sales strategies, these teams must constantly be up to date with market news. They must therefore follow what are called Just-In-Time training courses. These are based on a strategy “triple J”, that is to say, it disseminates information:
- Just enough: the essential content for the sales team to know the new product or the new offer. To do this, Beedeez offers short and sequenced content formats to ensure a clear and rapid understanding of the new product.
- Just in time: Thanks to Mobile Learning, Beedeez allows you to easily distribute your training courses to all your sales forces. In just a few clicks, choose the date, the courses and the people with whom you want to share your courses. For example, distribute the new capsules on the product a few days before the official release of the product so that salespeople have time to train. In particular, this is what did our client L'Occitane by offering training on their new products to their advisors in the field via the Beedeez solution.
- Just for me: With Beedeez, create your journey from A to Z in order to ensure that the seller can easily find the information they are looking for in perfect autonomy.
Better trained and up to date with market developments thanks to Just-In-Time training, the sales team thus maintains a maximum productivity. In addition, with Beedeez, design a learner-centered solution, compatible with their organizational constraints and in line with current mobile uses and put all the chances on your side to offer a training program that is monitored, assimilated and generates performance.
-> What actions should be put in place?
- Update mobile learning courses before the release of a new product (products, services, techniques)
- Use the “triple J” strategy.
Step 2: Use gamification in mobile learning to boost productivity
With Beedeez, animate your sales representatives in the best way by combining Mobile Learning and Gamification! Thanks to this alliance you will be able to:
- Investing salespeople personally: the theme of the game and these different codes greatly promote engagement.
- Establishing better internal communication: The game is only the form, the content remains a specific message. Gamification allows for better reception of the message and more engaging learning.
- Encourage action: it is an incentive animation. The rewards system based on personal investment pushes salespeople to action.
Gamification can stimulate sales forces (between 20% and 25% more productivity).
-> What actions should be put in place?
- Lead a sales team through mobile learning with gamification.
- Set up a point and reward mechanism based on behaviors.
Step 3: Encourage knowledge sharing and group cohesion
Finally, use the social dimension of Beedeez in order toencourage knowledge-sharing and group cohesion.
Indeed, thanks to the Social Learning integrated into the Beedeez solution, you will be able to allow your employees to share business actions through Tips. By filming and sharing their best practices, each collaborator contributes to the development of others.
Thanks to this, you thus extend the training experience and strengthen team spirit and collaboration within your teams, through the sharing of information.
To strengthen group cohesion, you can also create teams or duos to play together while learning, in particular thanks to the possibility of gamification of mobile learning.
As a reminder, group cohesion allows:
- To experience lower levels of stress for employees.
- To have lower absenteeism rates.
- To experience greater job satisfaction and to have more consistent individual productivity results within the group.
-> What actions should be put in place?
- Encourage knowledge sharing through online discussion tools.
- Make teams or duos to strengthen group cohesion.
What to remember
Leading a sales team with mobile learning means:
- Offer Just-In-Time training courses adapted to organizational constraints and in line with current mobile uses, for better team performance.
- Use gamification to boost their productivity.
- Set up a point and reward mechanism based on the behaviors of salespeople to increase engagement.
- Encourage knowledge sharing and strengthen group cohesion and collaboration through online discussion tools.
