Personalizing the skills development of partners and employees: BBGR's tailor-made strategy

“Thanks to a specific data feed that was developed by Beedeez, we were able to segment and filter the content that we wanted to make available to our opticians.”

The challenge

At BBGR, the training offer has hitherto been structured around two distinct formats: face-to-face and digital.

On the one hand, sales teams and technical experts provided training directly in stores, as close as possible to opticians. On the other hand, the trainers offered digital modules, accessible online from commercial agencies.

But this organization was showing its limits. In stores, it was often difficult for employees to free up time for training, let alone to bring the whole team together in the same niche. Digital technology, on the other hand, required a computer and a dedicated space, far from the heart of the business: sales.

BBGR therefore needed a solution designed for the pace and realities of the field, capable of:

➡️ Offer simple and quick access to training, even while on the move.
➡️ Allow everyone to learn at their own pace, in complete autonomy.
➡️ Adapt to the specificities of the group's products and brands.
➡️ Make training more engaging, by creating a dynamic of challenge within teams.

The deployment of Beedeez

To meet the challenges in the field of BBGR and its partner opticians, Beedeez has deployed a simple, agile and customizable Mobile Learning solution.

Together, we have built an approach that allows us to:

✔️ Access training courses at any time, from any device, without computer constraints.
✔️ Learn in total autonomy, directly in store, at your own pace.
✔️ Quickly create targeted content thanks to an intuitive and collaborative back office.
✔️ Adapt training courses according to profiles: internal employees, partner opticians, or even customers.

And to go even further in engagement, BBGR now relies on the Live feature, to animate its training courses in real time and create more interactions with its learners.

The results

At BBGR, the desire to offer training that is accessible, personalized and adapted to each profile has taken on a new dimension with EyeLearn, the white label solution developed with Beedeez.

Thanks to this platform, BBGR can now form a large network of partners while adapting content to the specific needs of each one — a level of personalization that is impossible to achieve with traditional formats.

Today, Beedeez is much more than a simple tool: it is the reference solution for training at BBGR.

The company has also extended access to EyeLearn to its internal employees: sales representatives, agency consultants, newcomers... All now benefit from a unified, fluid and engaging training experience.