Training and engaging a network of franchisees and agents: Athome's human and connected approach

“The observation we are making today is that the learners who are the most assiduous in training have the best numerical results.”

The challenge

At Athome, training your teams is much more than a formality. It is a strategic lever to support a major ambition: to digitize an entire ecosystem of brands committed to home renovation.
With franchisees, agents, agencies all over France, and jobs that evolve quickly, it was necessary to create a training experience that fits all the realities in the field.

But that is not all. Athome wanted to go further. Ultimately, create a training organization for each subsidiary. Offer everyone — regardless of their profile or seniority — the keys to being autonomous, competent, and in line with the requirements of the sector.
And in a regulatory environment that is constantly changing, where customer expectations are changing, we needed a tool that could keep pace, adapt quickly, and speak to everyone.

The deployment of Beedeez

Athome chose Beedeez for a simple reason: a human-sized, intuitive, fun platform — and above all designed for the field.
Over the past two years, the group has built a progressive and personalized training architecture. An onboarding process upon arrival, a mandatory legal module to unlock other content, then modules on trade, State aid, products... At each stage, learners advance at their own pace, in complete autonomy.

The mix is clear: 80% e-learning, 20% face-to-face. And total freedom of access, from a mobile, tablet or computer.
The contents are alive, updated regularly, and enriched thanks to AI. The animators — trained by Athome — support the franchisees, who in turn support their agents.
And it's not just training. It has become a reflex. Some agents even use it directly, in front of their customers, to explain a product or reassure people about a process. Proof that the tool has merged into field practice.

The results

Today, Beedeez is an integral part of daily life at Athome.
Franchisees use it as their CRM. No more Powerpoints. No more frozen supports. Make way for continuous training that is mobile and rooted in reality.

The figures speak for themselves: completion rate, certifications delivered, connection time, engagement rate... everything is monitored, analyzed, shared.
Weekly webinars allow you to test knowledge, gather ideas, and adjust courses.
And each month, Athome takes stock with franchisees, shares their agency stats, identifies bottlenecks, and values successes.

“The feedback from the field is very good. Franchisees, like agents, appreciate the short, accessible, mobile format that is short, accessible and above all adapted to their own pace. Beedeez is an agile solution that fits well into their daily lives.” - Sarah Bariani, PPF Training Manager

And tomorrow? The objective is clear: to deploy Beedeez in all subsidiaries, and to make training a performance driver for the entire group.