Asturienne x Beedeez: how to train 600 employees on standards that differ by local context

Asturienne, a brand of the Saint-Gobain Distribution Bâtiment France group, is a key player in roofing materials distribution. With 600 employees spread across multiple regions, the company faced a major challenge: training its teams on technical and regulatory standards that vary according to local specificities (climate, urban planning, regulations).

This regional complexity makes any standardized approach ineffective and requires a contextualized, agile, and accessible solution to ensure both compliance and field performance.

Thanks to Beedeez, Asturienne deployed a tailored training strategy adapted to regional realities. Result:

• ✅ 89% completion rate on complex technical subjects,
• ✅ 2,500 capsules completed,
• ✅ 277 hours of training adapted to field realities
• ‍✅ Employees "much more comfortable, much faster" with new standards (photovoltaic, insulation)

Context: Construction distribution and regional variability of standards

Asturienne, a brand of the Saint-Gobain group, specializes in roofing materials distribution. With 600 employees spread across multiple branches, the company must address growing challenges:

• Ecological transition (RE2020, insulation, photovoltaic),
• Diversity of local regulations (climate, urban planning, technical standards),
• Need for accessible, operational, and agile training for all employees, from headquarters to warehouse staff in branches.

4 critical challenges

1. ❌ Understanding and applying complex regional standards: Regulations (climate, urban planning, materials) differ by region, making standardized training ineffective.
2. ❌ Keeping up with rapidly evolving regulations: Energy transition (RE2020, photovoltaic, insulation) requiring frequent and targeted updates.
3. ❌ Adapting training to multi-site teams: 600 employees spread across multiple branches, with varied local needs and constraints.
4. ❌ Making training accessible and operational: Highly technical subjects (insulation, photovoltaic panels) to master quickly, without burdening existing processes.

Situation before Beedeez: The multi-site training challenge

At Asturienne, training is not optional: it’s an operational imperative. To maintain field efficiency and comply with constantly evolving standards, every employee must master highly specialized technical skills.

But with dispersed teams, tight logistical constraints, and regulations that differ from one region to another, meeting this challenge required a solution that was up to the task.

Major barriers identified

• Formats too long and theoretical, incompatible with the fast pace in branches.
• A training model based on in-person sessions, now ill-suited to post-Covid expectations: field teams now prefer less travel and more flexibility to access training.
• Limited internal platform focused on HR tool onboarding, without strong job-specific anchoring.
• Difficulty upskilling on environmental and local standards (roofs, materials, techniques)

The critical challenge of regional specificity:

"Roofs aren’t the same in Lille as in Marseille. We needed training that could adapt to each region, each technical context, and above all keep up with the pace on the ground."
- Emmanuelle Fredier, HR Director

Negative business impact

• Non-compliance risk: employees poorly trained on standards specific to their region.
• Loss of competitiveness: risk of falling behind on new standards (photovoltaic, insulation).
• Low engagement: generic national training with little applicability to the local context.

The solution deployed: Region-specific training and real-time updates

Emmanuelle Fredier, Asturienne’s HR Director, chose Beedeez to modernize the pedagogical approach and adapt it to regional specificities. Within a few months, a contextualized mobile training ecosystem was implemented:

The 4 pillars of the strategy

1. Content tailored to the specificities of each geographic area
   • Training paths on local standards, updated according to the employee’s region.
   • Focus on techniques and materials suited to each local climate (e.g., Lille ≠ Marseille).
2. Rapid updates on energy transition topics
   • RE2020 modules, thermal insulation, photovoltaic panels.
   • Real-time updates based on regulatory changes.
   • Targeting by region (e.g., different photovoltaic standards depending on location).
3. Mobile-first + Offline for optimal accessibility
   • Training accessible during breaks, between customers, or when opening the branch.
   • No computer or permanent internet connection required.
   Anyone can do it, at any time of the day. The flexibility of the solution was key to team buy-in." — Emmanuelle Fredier, HR Director.
4. Content for all roles and functions across the company
   • From managers to warehouse staff, including support functions.
   • Product capsules linked to solutions offered by suppliers.
   • Dedicated onboarding process for new employees.
   • Dedicated modules on regulatory challenges, adapted to each role
   ‍

Progressive but structured deployment: Mobile learning became a natural habit for teams. Employees now train with full flexibility: during a break, between customers, or as soon as their branch opens.

This progressive and seamless approach allowed training to integrate smoothly into teams’ daily routines, without overload or disruption to their work.

Challenge met: 89% completion rate on training adapted to each region’s realities

3 major impacts

1. 89% completion rate on complex regional standards → Proof that localized content generates far higher engagement than generic training.
2. Accelerated upskilling on new standards → Targeted and agile updates to stay compliant and competitive.
   "Our teams are now much more comfortable, much faster, even on complex subjects like new photovoltaic standards." — Emmanuelle Fredier, HR Director
3. Training finally aligned with field realities → Each region accesses relevant content (climate, standards, materials), with 2,500 capsules completed demonstrating massive buy-in.

"Our branch directors tell us that employees are much more comfortable, much faster. Especially on complex subjects like new photovoltaic standards."
— Emmanuelle Fredier, HR Director.

The key to success: training finally adapted to each region’s realities

1. Content adapted to each region

Asturienne implemented training fully customized to local specificities: standards, materials, and techniques specific to each territory. Result? 89% completion rate, even on demanding technical subjects.

2. Fast and targeted updates

Facing constantly evolving regulations (RE2020, photovoltaic, insulation), Beedeez enables real-time updates adapted to each region. A key asset to ensure immediate compliance, without delay.

3. Mobile and offline accessibility

With a 100% mobile solution available offline, employees can train at any time: between customers, during a break, or when the branch opens.

"Flexibility was a key factor for team buy-in", explains Emmanuelle Fredier, HR Director.

Testimonial from Emmanuelle Fredier, HR Director, Asturienne

"Roofs aren’t the same in Lille as in Marseille. We needed training that could adapt to each region, each technical context, and above all keep up with the pace on the ground. Anyone can do it, at any time of the day. The flexibility of the solution was really key to the success and buy-in of our teams."

Discover how Beedeez can contextualize training to match your teams’ local realities!

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