How to create a training culture for field teams?

Retail businesses know it well: training is one of the keys to a good customer experience. To guarantee its uniqueness regardless of the point of sale, sellers must master each offer and each product sold. The training strategy must then allow everyone to improve their skills on these subjects, regardless of their schedule and place of work. Générale de Téléphone, a subsidiary of the Orange Group, understood this challenge well. The company succeeded in creating a real culture of internal training. What solutions exist to properly train field teams? How can training be used as a lever for engagement? How do you involve management teams?