Some retention strategies can stimulate a learner's enthusiasm for vocational training and to promote the acquisition of knowledge and skills over time.
The life of a instructional designer is not a long, quiet river and some situations turn into real challenges. For example, it may be requested to create a training module for learners who did not have the choice of theme. The difficulty then lies in not only creating the module but also in encouraging them to follow them and maintaining their motivation throughout the course.
Divide the training modules
Users have limited attention time, so the first step in your loyalty strategy is toavoid long continuous modules and to favor shorter but more important and easily memorable sessions.
The same goes for evaluations: long quizzes and tests at the end of the session are to be avoided; it is better to replace them with small, more frequent evaluations that will punctuate parts of the module.
A learner who knows that he can quickly dive into a short training session and sees his progress will remain motivated over time.
Making learning practical
Suggest a LMS quality is essential to keep learners motivated. This tool allows you to create courses that can be accessed anytime and anywhere.
By giving access to educational materials from any device (computer, tablet, smartphone) and wherever they are (via the possibility of offline use), the company is developing a powerful user retention strategy by combining powerful LMS and learning principles that offer learners what they need, when they need it most.
The instructional designer must adapt these courses to these materials by structuring the content into maple and easy to integrate plots. The variety of formats (videos, lists, infographics, documents, etc.) removes the feeling of fatigue and keeps learners engaged.
A feedback culture is part of the loyalty strategy
Users should immediately understand the mistakes they have made and be able to correct them quickly. Otherwise, they may lose interest in continuing their education. A complete and relevant feedback maintains their interest and promotes their loyalty.
Use concrete examples
Theory is part of the learning strategy, but to keep users interested it is important to apply it to realistic scenarios that will be more significant in the learners' minds.
Concrete cases and testimonies from business experts will thus allow the learner to make the link between the content taught and his work. A real loyalty strategy!
Add gamification elements as part of a loyalty strategy
Unlock trophies, collect badges, rise in the rankings, score points, complete items... So many elements from game mechanics video that can be added to learning modules to stimulate users and keep them coming back.
Show enthusiasm
Learners should feel the trainer's motivation, especially in voiceovers and video captures. An encouraging voice encourages users to participate in e-learning modules. However, enthusiasm for the subject must be genuine and adapted to the context of the training.
By following these tips, you will develop a real strategy to retain your learners.
