To attract talent and retain them, it is essential to have a strong employer brand. Among the constituent elements of an employer brand, we find in particular the vocational training and its various platforms.
Younger generations want more and more professional experiences: 70% of Millennials do not plan to stay with the same company for more than 5 years. Companies must therefore adapt to these new ways of pursuing a career in order to attract talent: in France, for example, there are 2 million multi-active people (several jobs combined). Continued training is therefore essential to create a tailor-made career path and companies that have understood this are more likely to attract new talent.
The importance of training to attract and improve your employer brand
Corporate culture and values, atmosphere, management style... or even training. More and more demanding, candidates are particularly interested in the employer brand of companies and in learning: the new generations know that they will not spend their entire career in the same company and therefore want to continue to develop their skills in order to maintain long-term employability. They are getting harder and harder to attract.
Continuous learning, hitherto specific to large groups, is now becoming accessible to SMEs wishing in turn to attract the best talent through qualitative and diversified online learning programs.
What are the advantages of using a training platform to attract talent?
The increasing digitalization of business activity is pushing a number of companies to question the relevance of using a training platform. The latter have many advantages and make it easier to attract new talent:
- Train employees easily and quickly : an e-learning platform brings together the entire distance learning system on a single interface. Learners no longer have to travel to train and have permanent access to learning modules. They choose the duration of the sessions themselves according to their own constraints in order to integrate the training as effectively as possible into their schedule.
- Increase skills quickly: the permanent accessibility and flexibility offered facilitate the rapid development of skills of employees. Concise content that is targeted at specific issues allows talents to acquire knowledge that will be really useful to them.
- Improving the performance of employees: an e-learning platform gives great importance to exchanges between peers and the contents are interactive and collaborative elements, which reinforces the commitment and success of learners. They thus become actors in their skills development and therefore more efficient.
What platform should you choose to attract new talent?
Here are the best types of platforms you can use to provide employees with training that they will find useful and adapted to their needs and interests and thus attract new talent.
- LMS: one LMS is software that allows you to create, manage, organize, and deliver online learning materials to your learners. It has numerous benefits when it comes to the learning experience and the outcomes of the participants.
- LXW: one LXP is a learning experience platform used in training courses in order to offer learners a personalized experience. Through a fully interactive universe and numerous levers of Gamification, participants have access to all educational resources and enjoy a learning experience that is 100% adapted to their needs. Offering a personalized experience is one of the growing expectations of talent. An LXP will therefore allow you to attract them more easily.
- Social Learning Platform: a Social Learning platform allows you to create, manage and deliver training programs to employees. It differs from traditional Learning Management Systems (LMS) by its ability to make learners interact by drawing on the practices of social networks such as Facebook, Linkedin or Instagram. Facilitating group cohesion, talent will be better able to integrate easily thanks to social learning.
By implementing these types of tools, your employer brand will be strengthened regardless of your choice. Because by taking into account the development of its talents you differentiate yourself from other companies. So attracting new talent will become child's play.
