Training ephemeral populations is essential to make them quickly operational and strengthen their sense of belonging, thus contributing to the improvement of the employer brand.
Even if an employee stays with the company for a fairly short period of time, it is necessary for him to receive training in order to be operational quickly and to best represent the brand to customers. This is especially the case for Field populations in specific sectors such as:
- The catering
- The sale
- Luxury
Ephemeral populations: What are they?
True Story is a card game and an application that brings together players who are encouraged to tell each other stories inspired by everyday life. To set up this game, the organization obviously had several departments coordinated between them: the production of playing cards, the graphics of the cards and their packaging, the development of the application and of course the team in charge of the tests.
The main difference with a “traditional” company is that the people who made up these services were not employees but freelancers who had never met. Additionally, once the game was released, the company was dissolved.
This story was used by two Stanford professors to explain what the” ephemeral organizations ” whose objective is to get a complex problem out of the ground using methods found in businesses. A traditional job is materialized by a contract of a more or less long duration in a more or less mobile organization. With the rise of new technologies, the acceleration of the concept of time is now a component of the way a company operates. From now on, companies must accept to see their forms and organizations evolve.
But organizations are not the only ones that are ephemeral: there are also certain populations. In companies, we find loyal employees who have been there for one or even several decades, but also a new generation of workers who are zapping, looking for themselves and going to join a company for only a few days. These may include seasonal or short-term jobs, to meet the specific needs of businesses. However, it is important to take into account the formation of ephemeral populations, in the same way as employees who have been working in the organization for a long time.
Why train ephemeral populations?
Some organizations need to recruit professionals from different backgrounds to work on a one-off project. However, we must not forget to train them. So what about the vocational training ephemeral populations?
Take the example of an employee who joins the store team for a week: with traditional training, the employee would only be operational after a few days. Over the entire duration of his contract, it would therefore only be effective for one or two days, which represents a financial loss for the employer and a source of demotivation for the employee.
Thanks to Mobile learning, the new employee can be trained effectively over dedicated time slots: in transport, during a quiet time at work, etc. These micro-training courses will allow them to be operational quickly and with social learning they will be integrated more quickly into their new team.
But there are other benefits in forming ephemeral populations. The first advantage of training is the development of the employability of employees. By developing the skills of new employees, they will feel valued and will not hesitate to apply again to the company or to talk about it around them. This brings us to the second advantage of the formation of ephemeral populations: the development of employer brand. A company that trains its employees, regardless of the duration of their contract or mission, will improve its image and attractiveness.
