The microlearning for the training of sales representatives is an ideal cocktail! Transform your salespeople into experts in their field.
Digital technology has changed the daily lives of many sectors of activity, in particular that of training, which has seen the emergence of new ways of learning: MOOCs, e-learning or even microlearning.
The latter does well by combining targeted and short learning themes and multimedia supports.
Microlearning and sales training
Microlearning is a good complement to traditional training for salespeople. In fact, training, whether in face-to-face or digital learning, usually asks for times and a lot of investment on the part of the learners. Thus, regardless of the quality of the courses offered, It is not uncommon for many to give up along the way. With regard to face-to-face training, constraints must be added the time required to mobilize the trainer as well as the time required to organize the training.
Microlearning in the context of training of salespeople has several advantages:
- One great learning flexibility due to the short format, with therefore the possibility of doing a quick session at lunch break or in transport.
- Of fun supports promoting greater involvement of participants and increasing motivation.
- Of short sessions highly targeted in order to better assimilate the content.
- One regular learning that keeps learners motivated.
Choosing the right training topics
The microlearning is a very good tool for training salespeople. However, like any other training tool, it should not be used in all situations but adapted to the fundamental problems.
So first of all, you have to determine the important topics to discuss in microlearning with salespeople to solve problems in the field : what type of email to send to a cold prospect? How to better convert in the context of a telephone reminder? How do you convince on the phone? All of these topics can be addressed in microlearning.
Finally, microlearning can allow salespeople to learn about the company's new products or services. The tools can then be used as a presentation medium or provide an advisory service to customers by regularly disseminating information on the company's products and services, and to transmit company news and product news at the right time.
Can microlearning replace face-to-face sales training?
If there is an alternative solution, the microlearning for salespeople answers above all two situations:
- Propose a solution when face-to-face cannot be implemented (too expensive, too complicated, too far away, too rare)
- To complete a face-to-face intervention (blended learning)
Historically, training is considered to be a privileged moment during which employees take time off work to learn. Microlearning, through its format and the media used, is inserted in short moments of break, transport or work and thus represents the ideal training solution for learning every day, and therefore increasing knowledge without disrupting the activity of salespeople..
