To retain your field teams, it is essential:
- Ofidentify and reduce burdensome factors,
- Ofinvest in their professional development,
- Ofoffer prospects for development.
These strategies reinforce their commitment and job satisfaction.
The loyalty of field teams is a crucial issue for any company wishing to maintain high productivity and optimal customer satisfaction. Technicians, salespeople, salespeople and other field employees often face demanding working conditions, which makes loyalty all the more important. Here are ten effective strategies to retain your field teams.
Fighting against hardship
- Identify and reduce burdensome factors
To retain your employees, it is essential to start by identifying the factors that make their work difficult. Businesses need to conduct surveys and audits to understand the specific challenges their field teams face. Once these factors have been identified, concrete measures can be put in place to reduce them, such as improving working conditions, reducing physical loads and providing appropriate equipment.
- Investing in employee development
Investing in employee development is a powerful driver of loyalty. Offering continuing education, personal development workshops and certifications allows employees to feel valued and acquire new skills, thus increasing their satisfaction and commitment to the company.
Offer prospects for development
- Set up internal training courses
Internal training courses are essential for developing the skills of employees and preparing them for new responsibilities. These programs of vocational training must be well-structured and aligned with the career goals of employees to be truly effective.
- Facilitating internal mobility
Facilitating internal mobility allows teams in the field to see opportunities for growth without leaving the company. This may include promotions, job changes, or temporary assignments in other departments, providing a diversity of work experiences.
Focus on digital technology to build loyalty
- Use adapted digital tools
The use of adapted digital tools facilitates the work of field teams. Project management software, communication applications, and online training platforms can improve employee efficiency and satisfaction by providing relevant content at the right time.
- Support the implementation of digital tools
It is not enough to provide digital tools, we must also support their implementation. Ongoing training and support are needed for employees to adopt these new technologies and take full advantage of them.
Listen to your field teams
- Track learners' progress
One LMS platform allows you to follow the training courses of teams in the field. By monitoring the progress of employees, trainers can adapt training content and identify individuals in need of particular support.
- Creating open communication channels
Open communication channels are essential for a good employer-employee relationship. Businesses need to encourage employee feedback and suggestions, and show that they take them into account. Even more so when it comes to teams in the field who may feel disconnected from headquarters.
- Gather and act on feedback
Gathering feedback is a critical step, but acting on that feedback is even more important. Employees need to see that their suggestions and concerns are taken seriously and that concrete actions are taken to improve their work environment.
Promote soft skills
- Recruiting based on soft skills
Les Soft Skills, such as communication, teamwork and stress management, are essential for the success of field teams. Businesses should recruit taking into account these relational and behavioral skills.
- Set up continuing education
Continuing soft skills training allows employees to develop essential skills throughout their careers, thus increasing their commitment and job satisfaction.
Improving the onboarding of new employees
- Organize effective pre-onboarding
Pre-onboarding, which starts before the new employee even arrives, is a crucial step. Sending information about the company, values, and expectations allows the new employee to feel welcomed and prepared from day one.
- Plan the first few days for new hires
The first days are decisive for the integration of a new employee. Scheduling training sessions, meetings with team members, and facility visits helps create a sense of belonging.
Valuing recognition at work
- Encourage expressions of recognition
Recognition, whether from managers or colleagues, is essential to value the efforts of employees. They can be formalized through awards or simply expressed during team meetings.
- Use tools to facilitate recognition
Digital tools, such as training platforms integrating certifications, badges, and diplomas, can help formalize and disseminate testimonies of recognition within the company.
Strengthening inclusion and diversity
- Creating an inclusive corporate culture
An inclusive corporate culture is essential for attracting and retaining diverse talent. This involves promoting values of inclusion and respect for differences.
- Raise awareness about the importance of inclusion and diversity
Businesses need to make their employees aware of the importance of inclusion and diversity through training and communication campaigns.
Encouraging a good work-life balance
- Conduct regular surveys on the balance of living times
Conducting regular work-life balance surveys makes it possible to identify the needs of employees and to adjust policies accordingly.
Involve field teams in corporate governance
- Regularly inform employees about company issues
Employees in the field must be regularly informed of the challenges and results of the company. This can be done through newsletters, information meetings, dashboards accessible to all, and regular updating of training content.
- Establishing two-way communication channels
Two-way communication channels, such as chat platforms, allow for smooth communication between field teams and management.
