Engaging a community of 1,400 learners: the challenge met by Bleu Libellule

“The impact that Beedeez has had on our training is in two parts. On the learner side: we were able to provide gamification, visual content but above all a place to share. On the back office side: easy handling, varied formats and accurate statistics to implement strategies.”

The challenge

Bleu Libellule is constantly developing and must respond to new challenges: increased competition (especially online platforms), a more demanding clientele and less and less committed learners.

The main objective of Bleu Libellule was simple: to maintain a high level of customer satisfaction. But to achieve this, it was first necessary to guarantee a certain level of excellence among store employees. That's where digital training comes in!

A game that requires taking on 4 key challenges for employees:

➡️ A quick start up for newcomers.
➡️ In-depth technical knowledge of the products in the catalog.
➡️ Autonomy in the management of their training.
➡️ A sense of belonging thanks to a lively community.

The deployment of Beedeez

Bleu Libellule asked Beedeez to set up an innovative, comprehensive training platform that promotes sharing in order to meet these 4 major challenges.

Laure explains the wishes of Bleu Libellule: “We want to combine knowledge and the exchange of best practices with a simple strategy: combine a training space with a community space.”

Beedeez was therefore the perfect ally for this project. Thanks to our Flux, designed to facilitate exchanges between headquarters and populations in the field, each learner is free to share their advice and best practices with all employees. This made it possible to get started quickly — both by the headquarters teams and by the learners.

The back office has also benefited from a real simplification. The animation of the community was through notifications (app and email), and regular publications in the Flux. Access to detailed statistics has also made it possible to pilot targeted and engaging training strategies.

The results

Today, Beedeez has become a real information and training system. The platform promotes continuous, dynamic and collaborative learning.

Thanks to this evolution, employees have been able to:

✔️ Learn independently and at their own pace.
✔️ Exchange regularly with each other, to promote a sense of belonging.
✔️ Obtain certifications materialized in the field in the form of dragonfly pins.

The number of learners has thus increased from 1,000 to 1,400 in just a few months.

And to go even further, Bleu Libellule wants to develop more interactive, more fun formats so as not to leave learners in a passive position. Alongside Beedeez, the company wants to develop new courses, new quizzes, reinvent levels and offer ever more engaging content.