Forming an entire network of franchisees: a successful bet for Amorino

“We have a group of points of sale whose completion rate is greater than 90% and clearly these are the ones with the best operational results.”

The challenge

Forming a franchise network is much more than an HR issue. It is a performance driver, a loyalty tool — and above all an essential condition for guaranteeing a customer experience that lives up to the brand's promises. At Amorino, where nearly 50 points of sale are opened per year, training cannot be left in the background.

From the onboarding stage, the idea is clear: to give employees all the keys to perform, while immersing them in the company's culture. Then, continuing education takes over to develop skills, increase the expertise of teams, and ensure a constant level of excellence.

So Amorino was looking for a platform that would allow it to:

➡️ Ensure the transmission of know-how between the franchisor and the franchisee.
➡️ Accompany stores to success.
➡️ Facilitate the onboarding of new employees.
➡️ Establish continuing education.
➡️ Guarantee a top-of-the-range service.

The deployment of Beedeez

Thanks to Beedeez, Amorino has taken its training strategy to a new level. The brand needed a tool that lived up to its ambitions: capable of meeting the challenges of rapid growth, seasonality, and increasing field skills. The Beedeez hybrid training platform ticked all the boxes perfectly.

Today, Amorino teams rely on Beedeez to offer three main types of training, all centralized on the platform:

• Les initial training, to transmit the foundations and fundamental values of the brand.
• Les specific training, approved by Qualiopi, to develop specific expertise on certain professions or themes.
• And the onboarding courses, designed to quickly integrate new hires into the Amorino universe.

Amorino chose Beedeez for several reasons:

✔️ The variety of supports available, making it possible to adapt to all learner profiles.
✔️ Gamified, engaging, fun formats that make you want to learn.
✔️ A modern platform, designed for a young, connected and demanding audience.
✔️ Easy to learn for content creators, who can produce effective modules without spending hours on them.
✔️ A statistics tab comprehensive, which allows network leaders and animators to monitor the performance and progress of teams in real time.

The results

At Amorino, training is a real driver of performance. Supporting proof, at Amorino: 30% of franchises with the best commercial performances all record a training completion rate of at least 90%.

Each new employee accesses the training courses directly from the Beedeez application, as soon as they are onboarded. But the support does not end there: the content remains available throughout his career at Amorino, to help him evolve, improve, and increase his responsibility.

Today, Amorino wants to go even further by doing each Gelato artist true brand ambassadors, capable of transmitting the unique experience signed by Amorino.