A good content curation strategy encourages continuous learning within an organization and creates a learning culture. Learners thus benefit from additional information to their training.
What is content curation?
Content curation is the process of selecting, editing, and sharing relevant content. It makes it possible to filter the immense volume of information available and to offer relevant and structured content to a targeted audience.
The content curation strategy complements a training formal with the possibility of saving articles, tutorials or any other format in a dedicated space. Depending on the tool used, learners will be able to benefit from personalized content complementary to the training they are following. Les LXW, Learning Experience Platforms are generally the most effective platforms for good content curation.
This content makes it possible to make recurrent reminders of the principles seen in training, according to the forgetting curve established by Hermann Ebbinghaus (1850-1909). This theory shows that as time goes by, we forget more and more what we have learned. Content curation makes it possible to counter this phenomenon.
The two approaches to a content curation strategy
There are two approaches to content curation strategy: the bottom-up approach and the top-down approach. Each has its pros and cons, and above all they are not mutually exclusive.
- The bottom-up approach: in this strategy, it is the learners who find and share the content in an “open” tool that allows sharing. In particular, the tool must be integrated with content sources such as YouTube, Spotify for podcasts, Google for articles, etc.
- The top-down approach: in this approach, the company manages the curation of the content. It can do this manually or completely automatically using various technological tools. The information collected can then be recorded in the LMS platform.
Why do content curation?
Improving learner use and engagement
Having a good content curation strategy can also boost the program of Social learning by encouraging the sharing of information in order to give a social dimension to learning. A manager will thus be in a position to more easily identify and value the business experts in their field, while the person in charge of content curation will be able to offer more wide variety of content formats for learners.
By offering quality content, employees feel valued by their peers, especially if the curation tool integrates mechanisms from social networks such as the possibility of commenting or reacting to publications. An employee who is active on a subject and who offers relevant content will thus be recognized by the other members of the team as an expert in his expertise.
Finally, it is possible to automate certain aspects of the content curation strategy by adding, for example, a process for validating resources created or added by collaborators. However, it is necessary to think beforehand about which curation tool to use according to the company's policy:
- A tool open to all and to the general public that will allow all employees to access the news and share the articles read on their own social networks.
- A closed tool in which information can potentially be compartmentalized and reserved for company employees without the possibility of sharing.
What is the difference between content monitoring and content curation?
Curation is motivated by the desire to share and classify knowledge for a community. Curation involves a manual and subjective selection of content, followed by editorialization and sharing. The curator chooses the content according to his own criteria and affinities.
Monitoring, for its part, aims to monitor a company's environment on an ongoing basis in order to anticipate changes. It often uses automated and structured processes.
