To improve performance and improve their employer brand, companies have made employee training one of their major objectives.
Today, it is a real challenge for businesses. To retain their customers, but also their employees, they must take care of their employer brand. More than ever, they have the role of supporting their employees in improving their skills and in obtaining new ones. A new credo, inseparable from performance.
So a vocational training Can success boost your employer brand as a recruiter?
Taking care of employees
The employer brand is the result of a strategy that targets a company's employees and potential candidates for recruitment. It includes all the elements of external communication, but also of internal communication in order to value belonging to the company in the eyes of employees. These two types of communication thus promote the retention and attraction of talent. An employer brand consists of three elements:
- The meaning given to the purpose of the company and to the position held by the employee himself;
- Equity: equal treatment between men and women, equal opportunities for diversity, objectivity and fairness in career management;
- The care given to employees: we think about remuneration, the environment and the working environment, but we often forget the essential thing which is the continuous development of their skills.
But did you know that training can be a big help in boosting your employer brand?
Boost your employer brand with successful training
Companies must now make every effort to renew the employee experience within their structure, and this requires the establishment of personalized training programs. Indeed, employees no longer simply want to “have a career”, they want to develop professionally by giving meaning to their work and by developing new skills to stay up to date on the job market through ever more innovative training courses. Betting on successful training gives you all the cards to boost your employer brand.
While this desire on the part of employees may frighten recruiters, it is necessary to realize that career plans today are much less linear than at the end of the years 90-2000 and that lifelong employment is now just a vague memory. Among the questions a job candidate asks himself, we now find the question “if I choose this company, will I be worth more on the job market when I leave?” ”.
It is therefore the skills developed and the various training courses acquired during a period spent within a company that will develop the employability of the employee and by extension the company's employer brand. Employees and managers of businesses, small or large, thus benefit. Employees are more efficient and more committed within the company, the social climate is improving, the feeling of belonging to the company is growing, the company's performance is increasing and the employer brand is growing.
To stay as close as possible to the expectations of employees, companies must now set up tailor-made training programs to enable them to boost the employer brand, but also in order to improve the employability of employees. This continuing education strategy must be a real axis of communication and an element of attractiveness for future candidates.
