Blended learning is a direct part of the digital training revolution that is affecting businesses. It allows you to engage your learners in the field and improve their individual and collective performance.
The success of a company's new products or services obviously depends on quality, dynamism, demand but also on the involvement of the teams. Each time a product or service is launched, salespeople must be trained in a new sales pitch in order to ensure quality commercial prospecting. In this approach, knowing the levers for engaging learners is necessary for the performance of your company.
Blended learning to engage learners
The Blended Learning is a real tool for engaging your learners. It makes it possible to take advantage of the advantages of face-to-face and distance learning. Distance learning, via mobile learning for example, can thus provide theoretical knowledge that will then be supplemented by face-to-face sessions in the form of role-playing games. In the same vein, social learning can be used to carry out role plays, collaborative case studies preparing for sales or to start reflections and discussions around certain topics: new sales concepts, questions relating to products and services, mutual assistance, etc. It is also an excellent way to come back to certain specific points relating to the company's products.
For the field teams, blended is a perfectly adapted solution because it makes it possible to reduce the time sales representatives are present in the training room and therefore to increase the time spent in the field.
The challenge and the valorization of efforts
The Social learning is the ideal tool for creating challenges and engaging your learners. What better way to succeed in boosting sales teams and achieving the objectives set than to set up a sales challenge. Sales people appreciate this type of operations because it pushes them to surpass themselves and the resulting collective emulsion develops team dynamics and motivation.
The challenge is also useful to encourage field teams to train because it may relate to a new training course. It will thus push all members to the top by engaging all of sales forces.
However, care must be taken to balance the challenges between individual and collective objectives: no sales force should be left behind and individual objectives must be personalized.
Finally, the valorization of results is essential to encourage field teams to continue training. There may be individual rewards, but the strength of social learning lies in the collaborative aspect. Collective rewards will be more appropriate and will boost team spirit and general emulation.
Support, essential to engage learners
With the rise of remote working, managers must adapt their support. You must know how to maintain a close relationship to be present at all times and answer any questions in order to engage learners.
Commercial animation can now involve exchanges, formal or informal, remotely via digital tools such as chat or a professional social network. It is therefore necessary to create a sharing environment for the field team. In this sense, social learning can also promote exchanges between new entrants and people who have been with the company for a longer time and create a real sense of solidarity.
