There is nothing worse than designing a digital course and seeing that it is not followed by any learner. To avoid this type of inconvenience, it is best to ensure good distribution and effective communication. But have you already opted for a Learning Experience Platform ?
It is not always easy to establish contact with learners before a training course, or to maintain the link once it is over. Most of designers of digital training courses tend to move quickly from one training course to another without taking the time to communicate on it. However, it is a mistake...
In fact, once it is ready, it is important to ensure good dissemination and promotion. For learners to benefit and appreciate learning at its true value, it is essential that they know about its existence... This is impossible without effective communication! But don't panic, it's quite simple to distribute it thanks to a Learning Experience Platform (LXP).
Communicate effectively through a Learning Experience Platform
A Learning Experience Platform offers numerous functionalities, including the ability to communicate directly with learners. If you created the course thanks toAuthor tool integrated into the Learning Experience Platform, it will be directly visible on the learners' home page. It is therefore important to work on the following elements well:
- Her name : it must be clear, concise, precise and make learners want to click to find out more
- The excerpt or introduction of the training : this textual part should highlight the problems that potential learners may face on a daily basis and how the training will enable them to solve them.
- The main image : the image must be representative and make users want to click on it.
- A video presentation : feel free to add a video presentation where you detail the name and experience of the trainer, the learning objectives and the skills acquired at the end of the video.
Promote internal training
After publishing the course on LXP, you should alert learners about the arrival of a new module to encourage them to enroll and take it.
You can first register learners directly so that they are notified of the outputs of each course. This tip will only work if it is mandatory or strongly recommended.
If it is optional, you can simply inform the users of the Learning Experience Platform that it is going live via the community area, the internal social network, or the notification system.
Use tools connected to the Learning Experience Platform
You can link your communication tools (social networks, e-mailing solutions, CRM, etc.) to your Learning Experience Platform, so do not hesitate to use these connections to communicate about the release of a new module. For example, you can send an automated private message on LinkedIn or an internal newsletter.
If you have corporate social networks like Slack, you can also warn employees that new training is available on the Learning Experience Platform.
